The debate surrounding fleet telematics software and GPS tracking is ongoing: despite the advantages available to those operating a fleet management solution, some people are still sceptical towards the purchase, the acquisition and the implementation process of this technology.
Most people like to focus on what they think are the disadvantages of obtaining fleet telematics software (which turn out in the end to be just misconceptions):
• the cost—which is actually not a cost but an investment! Try our software and you will see an immediate ROI… compare that cost to the money you could actually save;
• the "big brother" stigma—you think drivers won’t be happy, but technology can actually make them more willing to work with you;
• the implementation of a new system which you will have to take the trouble to learn—which is actually easier to use than you think. Soon enough, you won’t even notice the new system streamlining your business and making it more efficient!
The truth is that there really are at least 5 ways in which fleet telematics software can help you improve the reputation of your company—have a look at them and let me know what you think! It is not about specifically demonstrating how a certain reputation can be enhanced, but it is, rather, a direct consequence of this technology as we shall see…
If you adopt a fleet telematics solution for managing your fleet you'll likely be viewed as...
- innovative—the most dangerous line to take is “we have always done it this way”. Even if some of your colleagues do not think this technology might be of help or you think your fleet is too small, don’t be afraid to think outside the box and try out new technology; the company will soon enjoy the benefits and look to you as the person who brought them about!
- high-tech—some tasks and jobs can no longer be done by pen and paper: it is too risky, more liable to human error and is far too time-consuming an activity. Start implementing technology and, apart from its advantages, your business will be seen as up-to-date, progressive and in touch with the times.
- safety conscious—with driver behaviour and safety alerts, the ability to keep tabs on drivers, initiate risk assessment strategies, reduce insurance claims, not only will your fleet be safer and legally compliant, you will be regarded as a role model.
- greener and more responsible—by decreasing fuel consumption and your carbon footprint, you will be viewed as a green company, and in touch with today’s environmental responsibilities.
- promoting global efficiency—who doesn’t want a business to be efficient, with every single member of his team cooperating? And everyone, in their struggle, is looking for someone inspirational in order to build a better business… that inspiration could be you!
Start driving synchronicity in your business and improve your reputation as a consequence… and your chances of a successful fleet.
